Success Stories
Explore the detailed journey of how LJA Consulting transformed Maxwill Pickleball Sports from a local manufacturer into an internationally recognized brand
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Professional Athlete Signing - Samarth Surya Mishra
Maxwill Sports signs Indian pickleball rising star Samarth Surya Mishra, World Pickleball Championship bronze medallist and founder of Pickleball Official media platform. This strategic signing demonstrates Maxwill's commitment to excellence and fostering a thriving pickleball community.
Key Highlights
- Bronze medal in Men's Doubles Advanced at World Pickleball Championship (Hong Kong)
- Gold medal in Men's Pro Singles at PWR La Riva Open (Delhi)
- Gold medal in Men's Pro Doubles at PWR La Riva Open (Delhi)
- Scored points against Asia's #1 player, Armaan Bhatia
Business Impact
Established Maxwill's credibility in the professional pickleball community and strengthened presence in Indian market
Official E-commerce Website Launch
Launch of www.maxwillsports.com - the company's primary e-commerce platform featuring complete product catalog, global shipping capabilities, and brand storytelling. Announced via Instagram with the message 'websites being updated, getting ready to serve you all'.
Key Highlights
- Complete product catalog (paddles, apparel, accessories)
- Global delivery and return policies
- Multi-language support
- Corporate information and brand story
Business Impact
Established professional online presence for international customers
Major Product Line Launch - Three New Series
Simultaneous launch of three flagship paddle series: Aurus X, Victory, and PowerServe. Announced on Instagram as 'brand new series of pickleball paddles crafted for fast paced gaming and power'.
Key Highlights
- Aurus X Series
- Victory Series
- PowerServe Series
Business Impact
Established comprehensive product portfolio covering all skill levels
First European Tournament Participation - Telford UK
Maxwill Sports makes its European debut at the Battle of the Paddles during the 2024 Skechers English Open in Telford, UK. Achieved 5th place finish among 9 competing paddle brands.
Business Impact
Demonstrated international competitiveness and market entry success
Multi-Regional Athlete Signing - Zahara Miriam
Signing of Zahara Miriam as brand ambassador representing China, Hong Kong, and United Kingdom markets. Focused on community building and inclusivity initiatives.
Business Impact
Strengthened presence in key Asian and European markets with focus on community development
Major Australian Athlete Partnership - Kaitlynn Hart
Multi-year partnership agreement with Australian professional Kaitlynn (Katy) Hart, Major League Pickleball Australia team captain and former top-ranked junior tennis player.
Business Impact
Established strong presence in Australian market and Major League Pickleball
European Distribution Partnership - Inerzia
Strategic partnership with Inerzia, premier European pickleball equipment distributor, for continent-wide expansion and localized customer support.
Business Impact
Significantly expanded European market reach and distribution capabilities
Athlete Contract Renewal - Shrey Surya Mishra
Multi-year contract renewal with India's top-ranked pickleball player Shrey Surya Mishra, including dual role as athlete and Instagram content manager.
Business Impact
Strengthened digital marketing capabilities while maintaining elite athletic representation
Indian Market Expansion - Megha Kapoor Partnership
Strategic signing of Megha Kapoor, IFP Ambassador and Spanish Open 2018 gold medallist, to strengthen presence in Indian and UK markets.
Business Impact
Enhanced credibility in Indian market and women's pickleball development
Rising Star Signing - Cecilia Milon Soto Partnership
Strategic signing of emerging talent Cecilia Milon Soto, known for exceptional agility and strategic gameplay. Part of Maxwill's investment in next-generation pickleball talent to enhance competitive edge.
Business Impact
Strengthened Maxwill's commitment to nurturing rising stars and expanding international talent pipeline
Rising Star Signing - Alicia Garcia Alvarez Partnership
Strategic signing of rising star Alicia Garcia Alvarez, recognized for remarkable skill and perseverance. This partnership represents Maxwill's strategic expansion to nurture talent embodying innovation and excellence.
Business Impact
Enhanced international talent roster and strengthened position in competitive pickleball development
Coaching Excellence Initiative - Eric Thorel Partnership
Strategic hiring of Eric Thorel, 2023 PBI Racquet Professional of the Year, to develop world-class coaching programs across China.
Business Impact
Positioned Maxwill as leader in professional coaching development in Chinese market
Premium Product Launch - Victory PRQX Series
Launch of Victory PRQX series featuring Kaitlynn Hart's signature technology, representing the pinnacle of Maxwill's product innovation.
Business Impact
Elevated brand positioning in premium paddle market segment
Tournament Success Milestone - 2025 Championship Season
Exceptional tournament performance across international competitions, securing 10 medals (6 Gold, 2 Silver, 2 Bronze) in prestigious tournaments across Australia, India, and Spain. This remarkable achievement demonstrates Maxwill's competitive excellence and global tournament presence under Andre Roberts' strategic leadership.
Business Impact
Solidified Maxwill's reputation as a championship-winning brand with proven tournament excellence across three continents