Strategic Business Development Consulting

LJA Consulting

Founded and operated by Andre Roberts

Transforming SMEs through strategic business development and international expansion

Featured Case Study: Maxwill Sports Transformation

How LJA Consulting transformed a China-based manufacturer into an internationally recognized brand with global athlete roster and multi-market presence

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International Athletes
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Global Markets
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Months to Success

Measurable Impact

Quantifiable results achieved as the sole business development manager

6+

International Athletes

Professional athletes signed across 4 continents

5+

Global Markets

Successfully expanded into China, Europe, Australia, India, UK

3

Product Series

Complete paddle portfolio from beginner to professional

5th

European Debut

Place finish at first European tournament participation

100%

Business Growth

From local manufacturer to international brand

1

Coaching Program

Professional coaching development initiative in China

LJA Consulting Services

Comprehensive Business Development Solutions

Andre Roberts and LJA Consulting offer end-to-end strategic services designed to transform your SME from local operations to international recognition

International Market Expansion

Strategic market entry planning, cultural adaptation, and local partnership development for global growth.

  • Market Research & Analysis
  • Cultural Adaptation Strategy
  • Local Partnership Development
  • Distribution Network Setup

Partnership Development

Building strategic alliances with international partners, distributors, and key industry stakeholders.

  • Strategic Alliance Building
  • Distributor Network Creation
  • Stakeholder Relationship Management
  • Partnership Negotiations

Digital Transformation

Complete digital infrastructure development for global e-commerce and enhanced brand presence.

  • E-commerce Platform Development
  • Multi-language Website Creation
  • Digital Marketing Strategy
  • Social Media Growth Plans

SME Growth Strategy

Comprehensive business development strategies specifically tailored for small and medium enterprises.

  • Business Strategy Development
  • Growth Planning & Execution
  • Operational Optimization
  • Performance Measurement

Brand Positioning & Recognition

Strategic brand development and positioning for market recognition and competitive advantage.

  • Brand Strategy Development
  • Market Positioning
  • Competitive Analysis
  • Recognition Building

Rapid Implementation

Fast-track business transformation with proven methodologies and accelerated implementation timelines.

  • Rapid Deployment Strategies
  • Quick Win Identification
  • Accelerated Timeline Management
  • Immediate Impact Delivery

Ready to Transform Your Business?

Get a free consultation to discuss how LJA Consulting can accelerate your SME's growth and international expansion using our proven methodologies

LJA Consulting Success Story

From Local to Global: A Client Transformation

How LJA Consulting's strategic business development transformed Maxwill Pickleball Sports from a China-based manufacturer into an internationally recognized brand in just 20 months

November 2023

Client Starting Point

China-based pickleball equipment manufacturer with limited international presence

  • Local manufacturing only
  • Limited market reach
  • No athlete partnerships
  • Basic online presence

LJA Impact:

LJA Consulting Assessment: High growth potential with strategic development

2024 Growth Phase

LJA Strategic Implementation

Systematic expansion through targeted athlete partnerships and strategic market development

  • Strategic athlete signings
  • E-commerce platform launch
  • Product portfolio expansion
  • European tournament debut

LJA Impact:

Mid-phase Results: 300% online growth, first international partnerships

2025 International Success

Global Brand Recognition

Established international brand with multi-market presence and professional programs

  • 6+ international athletes
  • Strategic partnerships
  • Professional coaching programs
  • Multi-continent presence

LJA Impact:

Final Results: International brand recognition achieved in 20 months

Ready for Your Transformation?

LJA Consulting can deliver similar strategic business development results for your SME. Let's discuss how we can accelerate your growth and international expansion.

Schedule Your Free Consultation
Free Business Resources

LJA Consulting Toolkit

Access Andre Roberts' proven business development tools and frameworks used in successful SME transformations. Download these free resources to start your growth journey.

SME Growth Assessment

Comprehensive checklist to evaluate your business readiness for international expansion

PDF Checklist8 pages

Market Entry Calculator

Strategic planning tool to estimate costs and timeline for entering new international markets

Excel TemplateInteractive

Partnership Development Framework

Step-by-step guide for building strategic international partnerships and distributor networks

PDF Guide12 pages

Want More Personalized Guidance?

These free resources are just the beginning. Schedule a consultation with Andre Roberts to get personalized strategies tailored to your specific business needs and market goals.

Join 500+ SME leaders who have downloaded these resources and started their transformation journey